[DATE, ex. Wednesday, June 11, 1998]

[NAME, COMPANY AND ADDRESS, ex.
John Smith
XYZ Inc.
1234 First Street
Suite 567
Anycity, Anystate  85245]

Dear [NAME, ex. John Smith],

Allow me to introduce a [product/service] which [STATE HOW PRODUCT/SERVICE WILL BENEFIT THE POTENTIAL CUSTOMER, ex. has the potential to reduce your manufacturing costs by up to 30% and increase your profits by the same figure.]

[STATE WHAT YOU KNOW ABOUT THE POTENTIAL CUSTOMER AND STATE THE PROBLEM WHICH YOUR PRODUCT/SERVICE SOLVES], ex. Being in the air conditioner manufacturing business, I am certain that you agree with me that labor costs comprise a large portion of your total costs.  However, these large expenses reveal an opportunity to reduce costs and increase profits.]

[INTRODUCE YOUR PRODUCT/SERVICE AND STATE SPECIFICALLY HOW IT WILL BENEFIT THE POTENTIAL CUSTOMER, ex. Our firm has developed a compressor, the Magnaflux A35, which is specifically designed to reduce the amount of labor involved in the manufacturing process.  Specifically, the Magnaflux A35 eliminates the need for specialized lathe and tool operators required in the traditional manufacturing process.] [DO NOT GIVE AWAY ALL THE DETAILS OF YOUR PRODUCT/SERVICE; INSTEAD OFFER TO MEET WITH THE CUSTOMER TO INFORM HIM/HER OF THE SPECIFICS]

As I understand you are a busy person, I will be happy to meet with you at your convenience to discuss exactly how [STATE PRODUCT/SERVICE, ex. our Magnaflux compressor] can benefit you {and your company}.  You can reach me at XXX-XXXX at any time.

I hope to speak with you soon.

Sincerely,

[YOUR NAME, ex. Jill Jones]

[DATE, ex. Wednesday, June 11, 1998]

[NAME, COMPANY AND ADDRESS, ex.
John Smith
XYZ Inc.
1234 First Street
Suite 567
Anycity, Anystate  85245]

Dear [NAME, ex. John Smith],

It has been a pleasure to do business with you during the past [DURATION, ex. six months].  We find your firm to provide fine services.

[STATE REASON(S), ex. As you may know, our firm has undergone several fundamental changes administratively, and in the way we do business.  We now have a dedicated public relations staff which will handle all press releases and inquiries not of a sales nature.]  We regret, therefore, that we no longer require your services.

Please accept my thanks for the services you have rendered to us in the past.  We certainly wish you the best in the future.

Sincerely,

[YOUR NAME, ex. Jill Jones]

[DATE, ex. Wednesday, June 11, 1998]

[NAME, COMPANY AND ADDRESS, ex.
John Smith
XYZ Inc.
1234 First Street
Suite 567
Anycity, Anystate  85245]

Dear [NAME, ex. John Smith],

Unfortunately, we have decided to terminate retaining your services.  [STATE REASON(S), We believe the press releases and radio interviews regarding the marketing of our products in third world countries was mishandled; the ensuing bad press we received was quite damaging to our firm’s brand equity and may be irreparable.]  Accordingly, we deem it beneficial to terminate our relationship.

Sincerely,

[YOUR NAME, ex. Jill Jones]

[DATE, ex. Wednesday, June 11, 1998]

[NAME, COMPANY AND ADDRESS, ex.
John Smith
XYZ Inc.
1234 First Street
Suite 567
Anycity, Anystate  85245]

Dear [NAME, ex. John Smith],

We would like to contract your services for our firm, [FIRM NAME, ex. ABC Co].

As we discussed, [STATE WHAT SERVICES YOU WANT, ex. we would like your firm to handle our press releases and all public relations regarding the misuse of firearms and anti-hunting campaigns].  We are interested in a [DURATION, ex. one-year] contract.

Please contact me at XXX-XXXX so that we may finalize the terms and fee structure.

Sincerely,

[YOUR NAME, ex. Jill Jones]

[DATE, ex. Wednesday, June 11, 1998]

[NAME, COMPANY AND ADDRESS, ex.
John Smith
XYZ Inc.
1234 First Street
Suite 567
Anycity, Anystate  85245]

Dear Valued Customer:

We are pleased to announce that effective [EFFECTIVE DATE OF RELOCATION], [NAME OF BUSINESS, ex. ACME USED AUTOMOBILES]  has relocated to [NEW ADDRESS] and will be under new management and ownership.

As a valued customer of the dealership, we invite you to come and see our new facility, including our sales showroom and bodyshop.  Our friendly staff will be pleased to proudly show you the products and services we offer.

We look forward to serving you.

Sincerely,

[YOUR NAME, ex. Jill Jones]

[DATE, ex. Wednesday, June 11, 1998]

[NAME, COMPANY AND ADDRESS, ex.
John Smith
XYZ Inc.
1234 First Street
Suite 567
Anycity, Anystate  85245]

Dear [NAME, ex. John Smith],

We are a [TYPE OF FIRM AND NATURE OF BUSINESS, ex. an ammunition manufacturer, specializing in producing large caliber center-fire ammunition for use with high-powered hunting rifles]. [STATE SERVICE IN WHICH YOU ARE INTERESTED, ex. We require a public relations firm to handle all of our press releases].

I would be interested in hearing from you regarding your fees.  Accordingly, please call me at XXX-XXXX at your earliest convenience.

Sincerely,

[YOUR NAME, ex. Jill Jones]

[DATE, ex. Wednesday, June 11, 1998]

[NAME, COMPANY AND ADDRESS, ex.
John Smith
XYZ Inc.
1234 First Street
Suite 567
Anycity, Anystate  85245]

Dear [NAME, ex. John Smith],

We are interested in learning more about the type of services you can provide for our firm.  We are [TYPE OF FIRM AND NATURE OF BUSINESS, ex. an ammunition manufacturer, specializing in producing large caliber center-fire ammunition for use with high-powered hunting rifles].  [STATE PUBLIC RELATION CONCERN, ex. We are especially concerned of our public relations in light of the recent anti-hunting campaigns.  We have received several letters and complaints from members of the public who disprove of our business.]

Please contact me at XXX-XXXX.  I am anxious to learn more about how you propose to handle our account.

Sincerely,

[YOUR NAME, ex. Jill Jones]

[DATE, ex. Wednesday, June 11, 1998]

[NAME, COMPANY AND ADDRESS, ex.
John Smith
XYZ Inc.
1234 First Street
Suite 567
Anycity, Anystate  85245]

Dear Valued Customer:

We are pleased to announce that we have recently entered into a licensing arrangement with [LICENSOR, ex. ABC Corp.] pursuant to which we have been granted the exclusive license to manufacture and distribute its unique automotive skid resistant tires.

[DESCRIBE REASONS WHY THIS WILL BENEFIT YOUR COMPANY AND YOUR CUSTOMERS, ex. This licensing arrangement will allow us to offer a wider range of tires to our customers and will strengthen our role as the premier manufacturer and distributor of high end automotive tires].

We look forward to serving you better as a result of the acquisition.

Sincerely,

[YOUR NAME, ex. Jill Jones]

[DATE, ex. Wednesday, June 11, 1998]

FOR IMMEDIATE RELEASE

[FIRM, ex. Johnson & Brown Consulting] is pleased to announce that it has named [NAME, ex. Jill Smith] as a new partner.

[BRIEFLY STATE NEW PARTNER’S PROFESSIONAL HISTORY, ex. Mrs. Smith brings with her over fifteen years of experience in professional financial consulting.  She was previously a partner of Green, Smith & Houser of Toronto and holds an MBA from Harvard University and a CFA designation.]

We welcome [NAME, ex. Jill Smith], and look forward to a prosperous future with [him/her].

[DATE, ex. Wednesday, June 11, 1998]

FOR IMMEDIATE RELEASE

[BRIEFLY STATE PRODUCT LINE AND ITS CONSUMER FUNCTION IN ONE SENTENCE, ex. The new PowerStatement(tm) line of accounting software is designed by accountants, for accountants, to provide a level of control over financial records not found in conventional accounting software.]

[FIRM, ex. SparkLite Software] is proud to introduce its new [PRODUCT LINE, ex. PowerStatement(tm)] line of accounting software.  [STATE TARGET CONSUMER, AND HOW THE PRODUCT MAY BENEFIT THEM, ex. Designed specifically for use by accountants, the PowerStatement(tm) software line saves time and simplifies bookkeeping maintenance tasks.]

{STATE HISTORY, ex. By involving accountants in the design and development of the software, the PowerStatement(tm) line represents an ergonomic leap over conventional accounting software.  The advice, expertise and suggestions of over 4,000 leading accountants were incorporated to tailor the line for use specifically by professionals.}

[STATE SIGNIFICANT FEATURES, ex. PowerStatement(tm) software provides sensitive control over general, payable, receivable, inventory and job costing ledgers, allowing accountants to simplify tasks which are cumbersome and messy with conventional accounting software.  Significant time is saved and reports become easier to read and follow.]

For more information on the [PRODUCT LINE, ex. PowerStatement(tm) line of accounting software], contact [FIRM, ex. SparkLite Software] at [ADDRESS / TELEPHONE NUMBER, ex. 5244 First Street, Uptown, CA, 94982, 1-800-452-8421.]