1234, Main Street
Boston, MA 02123

03/17/05

<Recipient Address Goes Here>

Hello.

I’m writing this letter to make you a simple offer. Since I have been
so impressed in the past with <company name>’s <product or
service>, I would like to offer you my testimonial any time you need
it.

I believe in promoting businesses I believe in, so whenever you need a
positive customer statement for a brochure, an advertisement, a
newspaper article or anything else, I’ll be happy to provide one. It’s
my way of saying thanks.

Thanks again for your outstanding <product/service>.

Regards,

Jim Karter

1234, Main Street
Boston, MA 02123

03/17/05

<Recipient Address Goes Here>

Hello.

I recently came to your company for <service>. My experience was
one of the most satisfying I have ever enjoyed with <a/an>
<description of business>.

<description>

In an age when so many companies don’t seem to care about customer
service any more, <name of business> does everything you claim
you do, with a smile. I am one satisfied customer, and will continue to
be for years to come. Thank you for your time.

Regards,

Jim Karter

1234, Main Street
Boston, MA 02123

03/17/05

<Recipient Address Goes Here>

Hello.

Sometimes we as customers don’t like what we’ve purchased, and we have
an obligation to complain. Unfortunately, some business don’t feel that
they have an obligation to respond, and they act like once the sale
closes, the customer disappears. I’m writing to thank you for not being
one of those companies.

Your response to my dissatisfaction with <object of complaint>
was prompt, understanding and thoroughly professional. <description
of action>.

Despite my previous dissatisfaction, I will continue to be a customer
of <company name>. Your actions have seen to that. Thank you very
much for your courtesy and service.

Regards,

Jim Karter

encl: <List of enclosed items goes here>

1234, Main Street
Boston, MA 02123

03/17/05

<Recipient Address Goes Here>

Hello.

I recently purchased <product purchased> from your company and I
thought I should write and let you know how pleased I am with it.

<description>

In an age when so many products don’t live up to their advertising
claims, your <product purchased> does everything you say it does.
I am one satisfied customer, and will continue to be for years to come.
Thank you for your time.

Regards,
Jim Karter

1234, Main Street
Boston, MA 02123

03/17/05

<Recipient Address Goes Here>

Hello.

Not long ago, I sent <person you referred> to you for
<referred person’s need>. I just wanted to write to say thanks
for treating <him/her/them> so well.

<description>

I appreciate the care and service you’ve given <person you
referred>, and I’ll be happy to refer more customers to you in the
future. Thank you.

Regards,

Jim Karter

encl: <List of enclosed items goes here>

1234, Main Street
Boston, MA 02123

03/17/05

<Recipient Address Goes Here>

Hello.

It seems like businesses today forget that people are what business is
all about. That’s not true of <name>. I’m writing to let you know
that your company is a great example of what a business can be.

<description>.

It’s not often that something that’s supposed to be all about profit
remembers what it’s really all about. <name>’s <summary>
give me hope for the future. Thank you for your time.

Regards,

Jim Karter

encl: <List of enclosed items goes here>

1234, Main Street
Boston, MA 02123

03/17/05

<Recipient Address Goes Here>

Hello.

It’s very common for a company to offer a “full refund if you’re not
satisfied.” Unfortunately, it’s less common to actually have that
company follow through and issue a refund when the need arises. I’m
writing to thank you for refunding the <$amount> I spent on
<product or service>.

<description>.

I may have been unhappy with <product or service>, but I was very
impressed with <company name>’s willingness to stand by its
offer. Thank you very much for your courtesy and service.

Regards,

Jim Karter

encl: <List of enclosed items goes here>

1234, Main Street
Boston, MA 02123

01 April, 2005

<Recipient Address Goes Here>

Hello,

I became a customer of <company name> <time you became a
customer>. Since that time, I have noticed that Websites that load
fairly quickly on other computers <location> load very slowly
through your network. It’s getting to be a real problem.

I own a <kind of computer>, so I don’t believe that the speed of
my hardware is at fault. I think that with the increasing use of
animation, audio and video, and elaborate graphics on the Internet,
<company name>’s system is just too slow.

I would like to remain a customer, but only if <company name> is
taking action to speed up the connections and decrease load time.
Please contact me and let me know what steps, if any, are being taken.
Thank you for your time.

Regards,

Jim Karter

encl: <List of enclosed items goes here>

1234, Main Street
Boston, MA 02123

01 April, 2005

<Recipient Address Goes Here>

Hello,

I became a customer of <company name> <time you became a
customer>, and have had no problems with your
<Internet/online> service. However, I have been taking a look at
my bill recently, and <company name>’s service seems to be much
more expensive than the competition. I would like to know why this is
the case.

Most online services charge <typical fee>. My fees for using
<company name>, however, have been reaching <fee you’ve been
paying> per month, which seems excessive.

I would like some explanation of your pricing structure and why you
feel you need to <online company action>. Please contact me and
provide me with that information. I would like to remain a customer of
<company name>, but I need information to make the proper
decision.

Thank you for your time.

Regards,

Jim Karter

encl: <List of enclosed items goes here>

1234, Main Street
Boston, MA 02123

01 April, 2005

<Recipient Address Goes Here>

Hello,

I became a customer of <company name> <time you became a
customer>, and have had no problems with your
<Internet/online> service. However, I recently tried to access
Web sites dealing with <subject matter> and was told that the
system would access those kind of sites. This seems to be censorship,
plain and simple.

I am an adult, and completely capable of deciding what material I want
to see and what material I wish to avoid. Since there are many software
products available now which allow parents to control what areas of the
Web their children can view, there seems to be no reason why
<company name> should need to censor its service.

Please contact me and explain why you feel the need to censor what your
customers may see online. I will use this information to decide whether
or not I wish to remain a customer of <company name>. Thank you
for your time.

Regards,

Jim Karter

encl: <List of enclosed items goes here>